Clear labelling for sponsored and partner content

Aldrenor may work with sponsors, partners and institutions, but audience trust requires that sponsored, partner and branded content is clearly labelled and not confused with independent editorial journalism.

Policy intent

This page should make clear that sponsored content can support the business model while remaining transparent to audiences. Content produced for or with a partner must be labelled appropriately and should not be presented as independent newsroom output.

Operating rules

Operating rules

Use clear labels such as Sponsored, Partner Content or Produced by Aldrenor Studios.

Do not allow sponsors to control independent editorial coverage.

Maintain separate approval processes for editorial and commercial content.

Reject sponsored content that conflicts with Aldrenor’s standards or reputation.

Ensure partner visibility does not weaken audience experience.